The link above is an interesting read. Its true, I see it right here in the store, many new customers are reluctant to buy a mountain bike because in their mind mountain biking is extremely difficult and dangerous. A common quote is "well I won't be going off any cliffs" or " I'm not riding down the side of a mountain" Of course this is not true and riding in the woods is usually a very peaceful and safe experience. It can be successfully marketed this way as well, we sell Salsa Cycles which bases their whole marketing strategy on fairly realistic and mild "adventure riding" and are very successful with this model. We also sell Scott Bicycles which uses a more radical advertising approach, some of their print is actually featured in this story. Both brands sell equally well for us so whose to say? The extreme videos are fun to watch, and anyone that rides knows that its not what is really happening out there, but if you've never been out there how would you know? A book being judged by its cover? maybe we need a new cover.
Showing posts with label mountain bike. Show all posts
Showing posts with label mountain bike. Show all posts
Tuesday, March 29, 2016
Judging a book by its cover ?
The link above is an interesting read. Its true, I see it right here in the store, many new customers are reluctant to buy a mountain bike because in their mind mountain biking is extremely difficult and dangerous. A common quote is "well I won't be going off any cliffs" or " I'm not riding down the side of a mountain" Of course this is not true and riding in the woods is usually a very peaceful and safe experience. It can be successfully marketed this way as well, we sell Salsa Cycles which bases their whole marketing strategy on fairly realistic and mild "adventure riding" and are very successful with this model. We also sell Scott Bicycles which uses a more radical advertising approach, some of their print is actually featured in this story. Both brands sell equally well for us so whose to say? The extreme videos are fun to watch, and anyone that rides knows that its not what is really happening out there, but if you've never been out there how would you know? A book being judged by its cover? maybe we need a new cover.
Thursday, March 26, 2015
Bombing on a Budget ! 2015 Scott Scale 950
The SCOTT Scale 950 features a super light 6061 aluminum frame that boasts an array of formed and butted tubes along with a tapered head tube to deliver a strong, stiff and responsive ride. The series comes fully equipped with a Fox 32 Float Evolution CTD fork has 100mm of travel that can be easily tuned among the 3 modes (Climb, Trail, Descend) called RideLoc. Shimano double-ringed crankset is paired with a 10-speed, 11-36t cassette for a capable range of gears. Shimano Deore shifters and Xt rear derailleur move cleanly and precisely through the 20 gears. Shimano hydraulic disc brakes provide smooth, powerful deceleration.Sturdy Syncros GX19 rims are wrapped with Maxxis Ikon tires for easy-rolling speed and good traction. With the same geometry as its Carbon siblings, this is a durable and affordable hardtail designed for bombing on a budget. $1899
Tuesday, December 23, 2014
Wednesday, January 15, 2014
Saturday, December 1, 2012
2013 Scott Scale 950





The custom butted 6061 aluminum Scott Scale 950 is a lightweight and durable 29” hardtail. With Shimano XT / SLX components and the same celebrated geometry as its carbon siblings, it gives you a great value in a big wheeled bike. Ready to hammer out some late season turns. Save $100 on this bike from now till Christmas.
Frame: SCOTT Scale 29 Alloy 6061
Fork: FOX 32 Float 29 Evolution CTD Air, 3modes, 100mm
Group set: Shimano XT / SLX Brakes
Wheels: Syncros XC-49 29''
Pictured with: Zixtro Wasp hard case
Saturday, October 27, 2012
Surly Moonlander Demo Bike





This bad larry accomodates staggeringly wide 4.7˝ tires on 100mm rims. Such a large footprint allows you to ride them at very low pressure, and like a snowshoe enables even greater traction and float over all kinds of terrain…wet stuff, roots, rocks, pebbles, gravel, sand, and many types of snow.
Moonlander, like its name implies, is meant to go beyond where normal bikes, even normal fat bikes, can go. It is designed from the ground up to ride where there are no roads, no trails, no people.
We have this Surly Moonlander available for sale or demo call or come by the shop for details. -Aaron
Thursday, October 18, 2012
Saturday, October 13, 2012
I can do it just the same as those guys!
Friday, October 12, 2012
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